If you are looking for great looking wedding invitations cards, you've got to check out Boston's Aayan Creations. I had a chance to visit with Shruti Sharma, its founder and lead invitation specialist. I was amazed at the quality and breadth of choices available for today's Indian families. I asked Shruti to respond to a few questions about her business and how she may be able to help you an Indian or South Asian bride, looking to set the right tone for her wedding.
1. How did you get your start in the boutique invitation card business?
South Asian elements are growing in popularity across a range of products and activities. Many people are interested in the overall South-Asian culture and are beginning to incorporate the style into their day to day lives, such as furniture, décor, clothing, entertainment and special occasions. I believe many brides are looking for something unique at their weddings and feel that invitations can really set the tone and mood for the event.
Because of the increasing trend and busy working professionals, I felt there was an opportunity to offer not only a unique product but a customized service to make their overall experience a stress free one. Therefore, if brides are looking for modern styles where east meets west and guidance along the way, Aayan Creations can offer those options.
2. What else do you have to offer the Indian bride?
Aayan Creations is able to offer Indian brides a breadth of knowledge of the culture and traditions. With this I am able to provide clients guidance and suggestions based on the traditional and modern elements of the Indian heritage they make be looking for. In addition, I am ble to assist them with other wedding resources they may be looking for their big day.
3. What excites you the most about Indian weddings?
South-Asian weddings are full of vibrant colors and packed with a culture & unique traditions. I feel the most exciting part of South-Asian weddings is being able to combine the culture and bold colors into every entity of the wedding from the stationary to the décor. Each bride finds a way to do that in their own individual style and thats what I love!
4. What can a couple or family looking to work with you expect in terms of a service?
We normally follow a five step process when working with our clients. The overall process from invitation selection to delivery typically takes anywhere from 6 to 8 weeks, depending on the complexity of the order. I'd recommend brides begin thinking about their invitations and stationary as soon as they have reserved their venue. Aayan Creations is focused on working closely with clients to help guide them through the process and ensure they receive individualized service from selection thru delivery.
5. Can your cards and other products be customized?
We offer a large collection for brides to choose from and then customize their selection according to their individual styles. There are numerous amounts of customization opportunities, anything from colors, shapes, & sizes etc. Brides are encouraged to make an appointment for a personalized consultation so we can discuss what they are looking for in terms of colors, styles, themes, etc.
6. While you are located in Boston, how would a client outside of Boston work with you?
I do offer clients the ability to see the collection through my electronic catalogs. The rest of the communication happens via phone and email. Many of our clients are nationwide and for those we are able to mail samples to help them make their final decision. Working remotely with clients is definitely possible, ensuring quality service as well. |